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Crack is Whack
by Michele Christopher
I’ve been watching a lot more hockey this season* thanks to the NHL Centre Ice satellite package that I can now write off. It’s a nice change, being able to see games that are not in my market, instead of finding out the scores and following the assorted torrid happenings on-line.
I just have one, simple question…
When did the team logo designers start doing crack WHILE they were designing?
Have you seen the Buffalo Sabres new logo? It’s a comma, an angry one; but who can really blame it.
The old (old) logo was a fine, if boring a charging buffalo about to decapitate itself, over crossed sabers, hence the team name.
Then they updated the logo and used jut the buffalo head. Gave him some kick ass horns, taught him how to use the blow-dryer settled him on a pool of blood and gave him a glowing red eye (okay not REALLY glowing, but stare at it for a moment and tell me he’s not going to kill you…). It looks good on white, it looks good on black, and it’s a simple design that is easily recognizable.
Sometimes though, the designers get it right. Take the Phoenix Coyotes (please!) for example…
The old logo was a mess, some kind of mammal with a triangular head, and a phantom goalie mask on that probalby isn’t legal. It’s very artsy – I’m sure all the retirees in Arizona love him; he does fit their décor after all. Too many colours, too busy and it’s just ugly.
New management et voila! Three colours, easy to spot in the stands and on TV, an easily recognizable design. Scary animal! With teeth! Howling at the moon to give you the 10 second warning before it opens up a can of canine whoop ass on you. The Coyotes have the right logo, too bad they don’t seem to have the right team. Maybe they can switch with buffalo? Probably wouldn’t work. Don’t tell Bettman.
Speaking of my favourite whipping boy; the NHL itself got a new logo, well an updated one anyway. Did you notice?
1. The colour was changed to silver to match the Stanley Cup.
2. It was also given a 3D look to suggest the NHL’s rising from the ashes of the lockout/strike. Just kidding – the 3D look was also inspired by the Stanley Cup. It’s meant to mimic the tiered rings that serve as the Cup’s base.
3. Instead of pointing downwards, the NHL insignia now points upwards – towards the future (seriously). It’s meant to show that the NHL is a forward thinking and moving organizations.
The design works because it doesn’t fool with tradition, it enhances it.
A lesson for all teams thinking of fooling with their logos. Learn from the mistakes of the Sabres (and the Bruins with their ugly third jersey).
Now I want to know about your favourite hits and misses. What team logo makes you want to go out and buy it? Which one makes you want to burn it?
* Next week’s column will be a round up of the first few weeks of the season – I promise. You all should let me know if there are any teams in particular that you want me to rant on. I can work myself into a frenzy over almost anything, I’m lucky that way.
** Yeah, my life rules. Hockey follows me even to my day job.
Deb is apparently taking her medimication this week. She promises that this (will probably) be the last time she talks clothes in this column. Jock straps, however, are still fair game.