Advertise With Us||Links||
Submission Guidelines||Subscribe to Feed||Contact
I Want My MTV
by Rockstar Mommy
I have two teenage step-daughters, 13 and 15. This unfortunately means that I get way more exposure to MTV than is healthy for any adult IQ levels.
I once tried explaining to them that once upon a time, there were these nifty little things called MUSIC VIDEOS where a band would record a video to their music and MTV - the MUSIC TELEVISION STATION - would actually air them in full rotation. Of course, I might as well have told them that I used to have to do my math homework with an abacus and walked to school every day in the snow, uphill, both ways... with Barney Rubble.
"What, you mean there was no Cribs?"
"No My Super Sweet 16?"
"Well then what was the point?"
"Oh, I don't know... MUSIC, maybe? But that's just a shot in the dark. I could be way off base."
I couldn't get them to understand, no matter how hard I tried, why I was so annoyed that MTV actually has scheduled slots for music videos a few times a day between their reality programs and how I felt it should be the other way around.
"Who would want to watch music videos all day long?", they asked.
I know there was a lot of hype about MTV bastardizing music when it first aired. And admittedly, I was a little too young to be apart of the debate, seeing as though I was 8 months old when MTV first hit the air in 1981. But I didn't realize that they - whoever "they" are - were right until I tried to have this argument with my step-kids. Everything is marketing scheme. It's not about the music, it's about the clothes, the shoes, the cars, the makeup, the ghetto booty, and how pimped someone's ride is. And when I asked them, "Doesn't that bother you?", they quite simply and collectively stated, "No".
I guess video really did kill the radio star.